New Clients
Welcome Packet
A proper welcome, from The Whitening Lab. You booked. Smart move. This packet tells you what we do, why chair-side exists, how to maintain your results (at home or back in the chair), and the fine print before you sit down.
Chapter One
We Bridge the Gap
The Whitening Lab exists because strips, trays, and any other at-home kit are formulated to a consumer-safe ceiling; they can't lift teeth the way a clinical-grade, calibrated, monitored chair-side session can. That's the gap. Chair-side closes it in one hour.
At-home / Maintenance
- Strips & bleaching trays (we make both)
- Consumer-safe peroxide ceiling
- Great for holding your shade
- Lifts surface stains, on your schedule
- Can't match a clinical lift, by design
Chair-side / The Whitening Lab
- Clinical-grade actives
- Calibrated exposure, monitored every minute
- Whitens three layers deep into the enamel
- Whitest shade we can get in one hour
- Performed by licensed / certified clinical pros
Takeaway: Your results last as long as your maintenance is good.
Chapter Two
How It Goes (60 min, one session)
01
Intake
Shade match. Health check. We confirm you're a candidate.
02
Prep
Lip retractor. Gum barrier. Protective eyewear. Zero contact with soft tissue.
03
Activate
Clinical-grade gel plus heat and ultrasonic technology. Three rounds. We monitor every minute.
04
Reveal
New shade tab. Photos. Post-care kit. You leave whitened.
FAQ
Will it hurt?
Sensitivity is a known side effect of any whitening, at-home or chair-side. We minimize it with calibrated exposure and a desensitizing finish. We won't promise zero zingers; we will promise we know what we're doing.
How white is white?
Most clients shift 4–14 shades in one session. We whiten three layers deep into the enamel and pull you as white as we can get you in the hour you're in the chair. Genetics and starting shade decide the ceiling.
How long does it last?
As long as your maintenance is good. We give you the whitest shade we can in one session; after that you're managing surface stains. Maintain at home with strips or trays, or come back for a touch-up.
Crowns, veneers, bonding?
We can't change the color of artificial restorations. But they're porous, so we lift surface stains and whiten the natural teeth to match.
Short version: One hour in the chair. The rest is maintenance.
Chapter Three
Who We Are
We're the only brand actually whitening teeth. Performed by licensed / certified clinical pros. Proprietary formulas. Calibrated protocols. Safety-first, then results-driven, in that order, always. We're not a spa. We're a lab.
Mission: A brighter world, one smile at a time.
Clinical
Not a spa. A treatment room. Calibrated gel, monitored exposure, three layers deep into the enamel.
Honest
Can't change the color of crowns or restorations, but they're porous, so we lift surface stains to match.
Yours to Keep
We hand you the whitest shade we can in one hour. Maintain at home with strips or trays, or come back. Your call.
Before the Chair
Sign the consent. Online via the booking link, or in-studio on paper. No signature, no session.